Although Mate was „discovered“ by the European world around the same time as coffee and tea, the ceremonial aspects of how it was traditionally consumed slowed down its spread into global mainstream culture. Colonialism and Capitalism have left no natural resource untouched by commodification, and mate has suffered this same fate time and time again throughout history.
Perhaps it is naive to believe that the digital nomadic globalised generation of the 21st century will empower themselves and chose to energise themselves sustainably by slowing down to celebrate life and embrace nourishing practices such as drinking mate.
We are not quite there yet. The reality is that the stresses of daily modern society leave us with little time to sit down and mate. Quick ready to drink options are preferred and it the short run it is easier and economical to buy a bottle over a bunch of equipment.
This simple Coffee Cup Hack was created to ease you into trying it the traditional way without creating too much of a mess.